Civilizing the Economy A New Economics of Provision

Universities and Sports

Posted May 5, 2011 by Marvin Brown in Uncategorized, 1 Comment

What do we want from our educational institutions?

  1. Democratic citizens
  2. Creative scientists
  3. Innovative entrepreneurs
  4. Entertainment

The answer appears to be 4.

Some may have thought it was financial wizards, but after the 2008 economic crisis, that seems to have lost its glamour.  Earlier this week, the Pac-12 agreed to a TV deal that will give the schools $3 billion over the next twelve years by selling its football and basketball games to Fox and ESPN.  Think about that.

In California at least, high school students are being turned away. Faculty take pension cuts.  Students find fewer classes offered.   And the list goes on.  At the same time, millions comes to schools for sport programs.

So why is Fox and ESPN paying 3 billion dollars to Universities?  They assume that corporations will buy time during the programs for commercials.  The money is coming from corporations.  College sports, in other words, are becoming another form of corporate sponsored entertainment.

If we want entertainment from our institutions of higher education, then it seems we are getting what we want.


One Response to “Universities and Sports”

  1. film izle says:

    June 2, 2011 at 4:35 am

    film izle... Great articles & Nice a site.. Hey very nice blog!!...

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Marvin T. Brown, Ph.D teaches business and organizational ethics at the University of San Francisco and Saybrook University in San Francisco.

This book is the culmination of 30 years of teaching and writing on business and society from a communicative perspective. Visit for more information.

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