Civilizing the Economy A New Economics of Provision

What’s wrong with a good idea?

Posted Nov 28, 2011 by Marvin Brown in Uncategorized, No Comments

I know a good idea is simply that—a good.  But it’s not so simple.  In fact there’s a lot that’s wrong with a good idea.  Consider the following:

  1. It requires that we change what we are doing.
  2. It will make us think.
  3. Not everyone can have them at the same time.
  4. It makes others jealous.
  5. It increases people’s defenses.
  6. It opens the provider to ridicule.
  7. It makes us inconsistent.
  8. It opens risky territories to explore.
  9. It reveals the quality of our friendships.
  10. It sometimes generates more good ideas, which will increase the intensity of all of the above.


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Marvin T. Brown, Ph.D teaches business and organizational ethics at the University of San Francisco and Saybrook University in San Francisco.

This book is the culmination of 30 years of teaching and writing on business and society from a communicative perspective. Visit for more information.

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